Vantage Asia Holdings Limited is a diversified investment company headquartered in Beijing, China and with branch offices in Sydney, Toronto and Hong Kong. We connect distinctive, successful business models in the West with the capital, industrial and consumer markets of Greater China

What We DoOur People



In partnership with McGrath, one of Australia’s leading real estate companies, Vantage Projects markets and sells premium Australian residential property in China.



Ontario Mining Corporation is an investor and trader of mineral commodities.  Since 2005, OMC has traded over 300 million tonnes of iron ore.  It is the largest shareholder of Northern Iron Corporation (TSXV:NFE), the developer of HBI (Hot Briquetted Iron) projects in Canada.



eVantage is the exclusive partner in Australia and New Zealand for Baozun Inc, China’s largest intergrated full-service ecommerce services provider.


Tribute uses technology to send Australian products to Chinese consumers for free. Tribute utilises a mobile platform that lets consumers sign up for free boxes containing real Australian products.



Sakago is a group of Japanese restaurants presenting authentic, distinctive Japanese food in “wine house” style formats in China.


Oz Natural is an integrated platform to bring organic, natural healthfoods, supplements and skincare products to China



Crown Australia is a wealth and funds management firm servicing sophisticated Asian Investors in Australia.


Yatsen Associates is a corporate advisory firm focused on cross border transactions from and into China.

Vantage looks to partner with

international companies interested in the China market AND…


Secure all necessary licences and permits for import and distribution of products in China;


Provide investment for core operations, or in a China-focused joint venture company;


Establish and manage distribution channels in China including offline and online;


Provide branding, marketing and strategic advice.

Our People

Jason Yat-sen Li


Jason has over 20 years experience in law, corporate finance, general management and politics in Australia, the USA, Europe and China.  He is the founder and Chairman of Yatsen Group, an investment and adsvisory group with interest in financial services, resources and technology businesses in Asia. He was appointed a Young Global Leader of the World Economic Forum in Davos 2009 and is a member of the WEF’s Global Agenda Council for China. Jason is also a Director of George Institute for Global Health and a governing member of the Smith Family, one of Australia’s largest charities. Jason has an Arts-Law degree with first class honours from the University of Sydney and an LL.M. from New York University Law School where he was Australia’s Hauser Global Fellow for 2000. He is also an Eisenhower Fellow to the USA in 2002 and has completed executive course at Harvard Kennedy School and the Said Business School at Oxford University.

Michael Li


Michael has over 30 years experience in trading between China and the rest of the world.  As a senior executive with Mitsubishi Corporation in China, Michael was responsible for their iron ore trading operations.  After this, he established a resources trading and investment company, Normet Industries Limited, which primarily invested in and traded iron ore and steel products between China and the United States, Canada and Australia.  Michael also owns and operates a chain of Japanese restaurants in Beijing and Shanghai and is the licensee of Orange County Choppers (OCC) in China.

Simon Adriatico


Simon has a wealth of international Brand & Marketing experience with a particular focus on emerging markets in China, India and South East Asia. He has headed several brand and strategic consulting firms in those regions helping both MNC’s and SOE’s alike navigate new markets domestically and overseas. Through his work with major sponsors of international events like Olympic Games, Asian Games and World Cup’s, Simon has worked with most of the world’s top consumer brands. As a brand owner, Simon has founded a number of successful start-ups across several sectors. He is a strategic thinker who is passionate about brand, innovation and being a creative pragmatist, numbers.

William Zhao

Business Analyst

William is a new addition to the Vantage Group, after having completed his student journey spanning the US, the UK, China and Australia over the past 5 years. He has worked at the Australia China Business Council, the China Studies Centre at the University of Sydney, the China Australia Millennial Project, and the Bank of China. William holds an M.Com. (Banking) from the University of Sydney Business School where he served as the National Vice-President of the Council of International Student Australia for 2013-2014 and has been a committee member of the Chancellor’s Committee. William is based in Sydney and speaks fluent English and Chinese.

Elaine Chen

Operations Director

Elaine brings over 18 years experience in trading and logistics operations across various industries in China with a focus on international trade and shipping.  She was previously Director of Operations for Ontario Mining Corporation and Titan Ocean Shipping Limited where she was responsible for the transportation and shipping of iron ore from the USA, Canada and Australia into China.  She has extensive experience and relationships across the logistics industry in China and internationally as well as expertise in the areas of customs and import.  She has a Bachelors in apparel engineering from Tianjin Polytechnic University and is fluent in English and Chinese. 

Peng Yin

Sales Director

Peng Yin has over 6 years sales and marketing experience in China.  With a background originally in the high-end automotive sector, he was showroom manager for a leading Mercedes Benz dealership in Beijing and then Sales Director for Normet Auto, a major automobile importer and distributor.  Peng Yin has a Bachelors of Computer Science from Beijing Science Technology Management College.  

Gina Ge

Sales Manager

Gina has had over 4 years experience in sales, previously with Normet Metal Trading (Beijing) Co Ltd where she was responsible for the sale of iron ore to large range of steel mill customers across China.  Gina has a Bachelor of Arts from the Civil Aviation University of China.     She is a fluent English and Chinese speaker.  

Zenabo Ma

Administration & Online Manager

Zenabo has over 10 years experience in administration including HR, finance and compliance across various industries in China.   Has previously worked for Coca-Cola China Limited and Cushman &Wakefield.  Zenabo also has extensive online sales experience in China and is responsible for Vantage’s online platform and social media.  She has a Bachelor of Foreign Languages from Beijing Foreign Languages University and speaks fluent English and Chinese. 

Contact us


Office 3507A, Tower A, Fortune Plaza,
7 East 3rd Ring Road Middle,
Chaoyang District,
100026 Beijing, P.R. China

P: (+86 10) 8518 5591


Suite 5, 50 Reservoir Street
Surry Hills NSW 2010

P: +612 9211 8016

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